The Challenge

Ronin Rescue needed more than a basic website update. Their site had outgrown its original design and functionality, with:

• Broken Links: Navigational issues created hurdles for users.

• Outdated Visuals: Inconsistent design elements and old banners diminished their professional appeal.

• Unoptimized Content: Missing opportunities to rank for high-value search terms like Rescue Standby, Rope Rescue, and Confined Space Rescue Training.

• Booking Frustrations: Their course calendar lacked integration with modern booking tools, making it difficult for clients to register efficiently.

Our Approach

We crafted a tailored strategy to transform their site into a high-performing digital hub.

1. Enhanced User Experience (UX)

We fixed broken links, standardized fonts and graphics, and improved navigation. By adding a site menu in the footer and a "Back to Top" button on mobile, we ensured users could explore the site with ease, whether on desktop or mobile.

2. Advanced Event Integration

Our team implemented a dynamic 2025 course calendar with 12 bookable events. Using Wix Events, we integrated a "Register Interest" page and booking terms checkboxes. This streamlined the registration process while allowing flexibility for future payment link updates.

3. SEO Optimization

We boosted Ronin Rescue’s search engine rankings by:

• Optimizing site images with relevant metadata (e.g., Rescue Standby and NFPA Technical Rescue).

• Adding three months’ worth of blog content targeting industry-specific keywords.

• Introducing an FAQ page to field common user queries and attract long-tail keyword traffic.

4. Content Refresh

We made text sections more concise and visually appealing while ensuring technical accuracy in critical pages like the About section and course descriptions.

The Results

The updated website now:

• Ranks Higher: Optimized content and blog posts significantly improved search visibility for keywords like Rope Rescue and Confined Space Rescue Training.

• Engages Users: Clear navigation and polished visuals make it easier for potential clients to explore and trust their services.

• Drives Conversions: The new booking system simplifies registrations, ensuring Ronin Rescue can focus on delivering life-saving training and services.

Why Choose Pacific West Web Design?

If you’re in the service or training industry, your website should be more than just an online brochure - it should be a powerful tool for growing your business. At Pacific West Web Designs, we specialize in creating websites that:

• Engage Your Audience: Intuitive designs that keep users coming back.

• Elevate Your Brand: Professional visuals and functionality that build trust.

• Boost Your SEO: Strategic optimization to drive organic traffic and conversions.

We’ve worked with industry leaders like Ronin Rescue to deliver exceptional results. Whether you need a new website, a redesign, or SEO support, we’re here to help.

Let’s Elevate Your Business

Ready to take your website to the next level? Contact us today for a free consultation. Together, we’ll build a digital platform that works as hard as you do.